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Alexander & James is an online store which sells high-end scotch and Irish whiskies, gins and vodkas, as well as accessories, gift sets and additional services such as engraving. The drinks corporation Diageo owns Alexander & James, and it is their first e-commerce venture in the UK and Germany. ==Background== The e-commerce site first launched in the UK early 2013. The German version of the site was launched in August 2013.〔(【引用サイトリンク】url=http://www.about-drinks.com/alexander-james-das-neue-virtuelle-luxuskaufhaus-fur-edle-spirituosen/ )〕 At the time of the company’s launch, a number of financial institutions commented on Diageo’s move to create an e-commerce site.〔 The name of the company derives from spirits specialists, Alexander Walker II and James Buchanan.〔(【引用サイトリンク】url=http://www.marketingweek.co.uk/news/diageo-launches-its-first-ever-uk-e-commerce-portal/4005703.article )〕 Alexander & James stocks a number of high-end spirits, including Johnnie Walker, Zacapa, Don Julio, Tanqueray and Cîroc and a range of single malt whiskies. The website also sells glasses, gift sets, and co-branded products such as the Bushmills x Grado headphones.〔(【引用サイトリンク】url=http://brandperfect.org/index.php/knowledge/case-studies/354-digital-drinks-diageo-brands# )〕 The online store provides packaging and bottle engraving for its clients.〔(【引用サイトリンク】url=http://www.dailyfinance.com/2013/02/15/diageo-launches-pioneering-ecommerce-site/ )〕 Each product that is sold on the site comes complete with the historical information and serving suggestions.〔(【引用サイトリンク】url=http://www.drinksmeister.co.uk/cocktail-product-news/diageo-launches-first-ever-uk-e-commerce-site/ )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Alexander & James」の詳細全文を読む スポンサード リンク
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